11 Steps to Prepare for an Influencer Campaign

December 27, 2023

Essential Checklist: Getting Ready for Your 2024 Influencer Campaign

Reading Time: 5 min From identifying your goals to creating a sound content strategy, these eleven steps will help you maximize results. We encourage you to use this post as your influencer campaign checklist. By having an at-a-glance resource, you can reduce preparation time and feel confident about your content strategy.

1. Optimize Your Website

Improve conversation rates, time-on-site, and user experience by optimizing your website. We’re not saying that you should overhaul your entire online store. However, a few small changes can make a big splash in the sales department.

Small Changes

Big Benefits

Add alt text to your images Make page more ADA Compliance and helps with searchability
Compress images
Use keywords in your H1 text and browser title Improve page relevance and ranking
Write keyword-focused meta description Improve page relevance and ranking
Craft a comprehensive product description Improve page relevance and ranking

2. Make Your Checkout Mobile-Friendly

Content creators will get the traffic to your site.  Keep on-the-go shoppers advancing through the complete checkout process with mobile-friendly features and speed.  Is your shopping cart easy to edit? Is it easy for shoppers to input their information or even auto-fill? According to Business Insider, mobile eCommerce is poised to reach $418.9 billion by 2024, up from 128.4 billion in 2019. Further, in the next four years, 44 percent of online shopping will be done from a smartphone.

3. Identify Your Campaign Goals

Identify what success looks like for your business, keeping in mind that “more sales” is not always the only goal. For instance, maybe you’re interested in receiving a certain number of reusable lifestyle photos. Or, perhaps you’re looking to find long-term affiliates that embody your brand.  Or, you’re looking to associate your brand with an important purpose such as environmental-friendliness.   Use these key performance indicators (KPIs) to monitor and measure the success of your campaign:

  • Distribution (follower reach)
  • Engagement (number of likes/comments)
  • Insights (feedback to improve business process)
  • Return on Relationship (ROR)
  • Sales Lift (increase in sales)
  • User-Generated Content (UGC)

When calculating the ROI of an influencer campaign, think about the outcome in terms of how much content was produced and distributed.

4. Identify Your Timeline & Stay Relevant

Keeping up with what’s popular is really important if you want to get noticed online these days. If you only work with an influencer once, it’ll get people’s attention for a little bit, but then they’ll forget about it. That’s why ApexDrop lets you choose a plan where you can get 25, 50, or 100 posts from different influencers every month! Remember, if you’re planning something special for a big event, like July 4th, you should start talking to an influencer agency in April. This gives you plenty of time to:

  • Send gifts to the influencers and sort out any issues with them getting the gifts.
  • Use the posts from the campaign in different ways to keep people interested.
Week 1:
  • Contact ApexDrop
  • Start Spotlight Test
Week 2:
  • Kick-Off Call
  • Start Attracting Influencers
Week 3:
  • Spotlight Preview
  • Start Subscription
Week 4:
  • Ship Product
  • Ensure fulfillment
Week 5-6:
  • Influencers Create Content
  • Repurpose Content

5. Identify Your Target Audience

Context is critical when it comes to creating successful influencer campaigns. More specifically, knowing your target audience will allow you to better align with influencers who are representative of your brand. Additionally, each social media platform has different users. In terms of the “type” of influencer, it’s less about “look” and more about the content they produce. For example, if you’re a toy brand, you’ll want to find influencers with children. If you’re a brand that emphasizes diversity, align with content creators with different ethnic backgrounds, religions, and sexual preferences. When it comes to choosing a social media platform, consider your target audience’s age and gender as well as the product you offer. For instance, if you’re marketing baby products to millennial women, Instagram needs to be top of mind. If you’re marketing a new gaming laptop to Gen Zs, YouTube could be a slam dunk.

6. Set A Budget

Determine how much you can spend in terms of dollars and products. Your budget will help you figure out how many influencers you can incorporate into your campaign.

7. Put Your Internal Sharing Method in Place

At the end of an influencer campaign, you’ll likely wind up with a lot of content. Have a plan in place to reuse and repurpose it. One of the biggest hurdles in leveraging influencer content is sharing it securely with those who need it most. Before your influencer campaign launches, be sure that a few members of your team have access to your social accounts and that you have a DropBox or Google Drive set up with appropriate sharing settings.

8. Find an Agency with Vetted Influencers

Combing through profiles for fake likes, comments, and followers is time-consuming and challenging. Speed up and simplify the process by hiring a micro-influencer agency that’ll do the vetting for you. At ApexDrop, every content creator is vetted with a 40-point algorithm. From here, each profile that passed will also be analyzed by our seasoned campaign coordinators during each campaign selection process.

9. Set up Your Social Profiles

Get your social media platforms ready for visitors by making sure you’ve filled out all the fields properly. Ensure your photos are high resolution and your content is professional. Take the time to make sure your profile also includes keywords that users might use to find you. Resize images if they are too big or too small for the platform. Don’t wait for your campaign to launch to start a profile on a foreign social media platform—start utilizing the new platform as soon as possible.

10. Write a Creative Brief

While it’s not mandatory, you might consider providing influencers with a creative brief. This document could include:

  • Photo ideas
  • Current hashtags
  • Color palettes suggestions

Making specific photo requirements is not recommended. The goal of working with an influencer is to generate authentic branded content. When you remove creative control from an influencer’s post, the messaging is no longer genuine. Keep in mind, today’s socially-savvy consumers know when an influencer is being fed lines.

11. Be Ready to Engage

Amplifying your brand on social media isn’t worth much if you are not being social. In other words, you need to be ready to engage with your fans, followers, and influencers. As content creators tag you and use your hashtag, be sure to like, comment, and Regram their posts. It’s helpful to think of an influencer campaign as a conversation about your brand. If you’re not responding, they’ll lose interest. If your audience loses interest in the conversation, that means they’re also losing interest in your brand.

Embark on a Transformative Journey

Imagine unlocking the full potential of your brand with influencer marketing. By meticulously planning your influencer campaign, you’re not just investing in immediate returns; you’re cultivating a treasure trove of impactful content that will fuel your future marketing endeavors. The true magic begins with ApexDrop’s extensive network of carefully selected micro-influencers, each poised to bring your vision to life with authentic, resonating content. Feeling the pull towards success? Embrace this moment of opportunity with ApexDrop. Book a personalized demo with one of our brand specialists today and discover how we expertly pair brands with influencers who echo their ethos and amplify their message. Schedule a Call