The primary difference between ApexDrop and their competitors is that ApexDrop is a full-service agency and not an expensive piece of software. Based on a study of over 40 popular influencer services available in 2019, ApexDrop was found to be the most affordable option on a cost-per-post basis, for producing license-free content with outsourced micro-influencers. ApexDrop does this by helping their clients’ send hundreds of their product samples to the best micro-influencers in exchange for feedback. Based on feedback from over 300 clients big and small over five years, the most common feedback received is that ApexDrop is easier, more affordable, and in many cases, more productive than the other options currently available.