Marketers, creative directors, and eCommerce directors love ApexDrop because it can help them create massive quantities of influencer and lifestyle content to connect brands with their target audiences in an authentic and natural way.
Micro-influencers and amateur photographers love ApexDrop because it helps them affordably discover new and interesting things to photograph and share with their followers.
ApexDrop does all the heavy lifting of managing content creators and brand relationships to produce massive quantities of lifestyle content and social media posts. Though not required, best results are achieved by brands with the resources to reuse their lifestyle content after the campaign. ApexDrop provides guidance for best practices for content repurposing.
No. All tracking with our program can be done with hashtags. We don’t share links in the sampling campaigns as it’s a discovery model and you don’t want your brand to be seen as “salesy” in the native feed.
ApexDrop has always believed that authenticity matters. No more fake reviews. No more fake followers. While other agencies and software focus on paying influencers cash to leave biased reviews, ApexDrop has avoided the “sellout” nature of influencer marketing by giving content creators creative freedom and using products as compensation. This helps ApexDrop build trust between consumers and brands since authenticity never goes out of style.
The primary difference between ApexDrop and their competitors is that ApexDrop is a full-service agency and not an expensive piece of software. Based on a study of over 40 popular influencer services available in 2019, ApexDrop was found to be the most affordable option on a cost-per-post basis, for producing license-free content with outsourced micro-influencers. ApexDrop does this by helping their clients’ send hundreds of their product samples to the best micro-influencers in exchange for feedback. Based on feedback from over 300 clients big and small over five years, the most common feedback received is that ApexDrop is easier, more affordable, and in many cases, more productive than the other options currently available.
ApexDrop offers world-class service and a unique offering that requires expert attention to many moving parts from beginning to end. Each campaign is customized appropriately for clients and influencers to assure the best possible results, therefore free trials are not currently offered.
At no additional cost, ApexDrop provides ongoing training and best-practices education in micro-influencer marketing to their clients in the form of PDFs, emails, phone calls, and videos throughout the campaign.