ApexDrop  FAQs

ApexDrop influencer and photography services are a great fit for brands and agencies interested in gaining brand awareness and increasing sales with the power of user-generated content. 

Marketers, creative directors, and eCommerce directors love ApexDrop because it can help them create massive quantities of influencer and lifestyle content to connect brands with their target audiences in an authentic and natural way. 

Micro-influencers and amateur photographers love ApexDrop because it helps them affordably discover new and interesting things to photograph and share with their followers. 

The average is 10,000 Instagram or TikTok followers per influencer per campaign, but they range from 3,000 to 50,000+ in our network. You’ll see a range of them in each campaign.

We start the conversations on Instagram and TikTok.

ApexDrop does all the heavy lifting of managing content creators and brand relationships to produce massive quantities of lifestyle content and social media posts.  Though not required, best results are achieved by brands with the resources to reuse their lifestyle content after the campaign. ApexDrop provides guidance for best practices for content repurposing.

No. All tracking with our program can be done with hashtags. We don’t share links in the sampling campaigns as it’s a discovery model and you don’t want your brand to be seen as “salesy” in the native feed.

ApexDrop has always believed that authenticity matters.  No more fake reviews. No more fake followers. While other agencies and software focus on paying influencers cash to leave biased reviews, ApexDrop has avoided the “sellout” nature of influencer marketing by giving content creators creative freedom and using products as compensation.  This helps ApexDrop build trust between consumers and brands since authenticity never goes out of style.

The primary difference between ApexDrop and their competitors is that ApexDrop is a full-service agency and not an expensive piece of software.  Based on a study of over 40 popular influencer services available in 2019, ApexDrop was found to be the most affordable option on a cost-per-post basis, for producing license-free content with outsourced micro-influencers.  ApexDrop does this by helping their clients’ send hundreds of their product samples to the best micro-influencers in exchange for feedback. Based on feedback from over 300 clients big and small over five years, the most common feedback received is that ApexDrop is easier, more affordable, and in many cases, more productive than the other options currently available.

ApexDrop remains cutting edge by continually expanding its content marketing services. Watch for our new apps and software to further simplify influencer and content marketing.

ApexDrop has teamed up with several popular social media distribution platforms to help monetize influencer content.  Ask your sales associate for details.

Campaigns are customized to meet your brand goals and we would love to give you a custom quote.

Find time with our strategist today to learn how our influencers can benefit you!

At no additional cost, ApexDrop provides ongoing training and best-practices education in micro-influencer marketing to their clients in the form of PDFs, emails, phone calls, and videos throughout the campaign.

Each brand is assigned a Brand Success Manager whose job is to assure campaign success.

At ApexDrop, we take brand safety seriously, and our Brand Safety Protocol ensures compliance and disclosure for our Product Testers. We provide clear guidelines, educate our testers, monitor their content, and have a plan in place to address non-compliant content. Our Network Membership Terms require FTC compliance, double age confirmation, and legal disclosures in regulated industries. We stay current with changing regulations and guidelines and deal with non-compliant content immediately. The protocol covers the relationship between our testers and us so you can focus on what matters most.  For more details regarding Brand Safety and compliance protocols, visit our Brand Safety Protocol FAQ.

In the unlikely event that an influencer makes a statement or representation that is false, misleading, or inconsistent with your brand's values or messaging, and there is negative backlash towards your brand or the influencer, we will work with you and the influencer to make things right. Remember, our Product Testers are customers first; therefore we treat them as we would any customer who tried your product. This space between your brand and the product tester is what makes ApexDrop's system safer than others.  The influencers are customers who decide to test your products on their own terms and therefore do not have a direct partnership with your brand. 

Due to the nature of our agreements with the Product Testers becoming customers first, we can further ensure brand safety. In the event that you have any concerns or questions about the influencers or media generated by our product testing campaigns, we will work closely with you to address them and take appropriate corrective action. We are committed to providing a safe and effective product testing experience for your brand.