Success StoryBuild Engagement & Increase Retention
Using Instagram, ApexDrop activated 100 micro-influencers with Hu Kitchen Chocolate to post branded content and messaging into their Instagram feeds. The strategy has increased brand awareness in addition to high-quality sponsored content. Conversion opportunities were created on social media based on core consumer traits. Also, select influencers cross-promoted content to other social media networks improving SEO, reach, and social discovery.
Campaign At-A-Glance
Challenge
To connect with a younger, more socially active audience.
Solution
Leverage ApexDrop’s microinfluencers to conduct virtual tastings and share their experiences with their social followings.
Results
180Created Posts
4.55%Campaign Engagement Rate
2.3MCampaign Follower Reach
203KTotal Campaign Engagements
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