Guardian Technologies appliances–air purifiers and humidifiers–help users live happier and healthier lives. But customers don’t naturally talk about appliances on social media. So how could the brand create buzz about its products and earn license-free UGC-style content at scale?
Finding hundreds of the right micro influencers and ensuring they post is very tedious for marketers. But partners of ApexDrop find it easy. ApexDrop is a full-service micro influencer agency, specializing in creators who love product gifting collaborations.
To find the right creators for Guardian Tech, ApexDrop simply posted the collab on its creator app to the target segments for the brand: pet owners, moms/parents, healthy living, and lifestyle influencers. Hundreds of influencers jumped at the opportunity to produce content in exchange for a Guardian Technologies appliance.
Of the creators that opted in, the ApexDrop team selected 210 to receive the product gift and try it out. Check out the results.
The 210 influencers created 223 posts with a potential total reach of 2.7 million followers and 380 license-free images.
One of the benefits of using many micro influencers instead of a few larger influencers is their high engagement rates. This campaign achieved a 4% engagement rate, a high rate compared to industry average engagement rates.
Guardian Tech web traffic increased by 99%, conversion rates increased by 7.59%, and revenue increased 213% Year Over Year.
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New Instagram Followers
License Free Content
Engagement (Ind Avg 1-2%)