Build brand awareness, engagement & reach with micro-influencers

Universal Standard

Influencer Campaign Results

ApexDrop activated 300 micro-influencers with Universal Standard’s products to amplify brand awareness, create authentic user-generated (UGC) content, and develop more conversion opportunities. Throughout the campaign, influencers went above and beyond, cross-promoting content on other social media networks and personal websites which ultimately improved:

  • Conversion Rates
  • Public Relations
  • SEO
  • Reach

Since their campaigns, Universal Standard has integrated its influencer-generated content into their social channels and website to allow customers to “shop the look.”

Created Posts

137

Campaign Follower Reach


1.6M

Campaign Engagement Rate


4%

Total Campaign Engagements


113K
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About Universal Standard

Polina Veksler and Alexandra Waldman founded Universal Standard in 2015. The goal of Universal Standard isn’t to polarize fashion, but to make all styles accessible for all demographics. In 2018, Veksler and Waldman’s plus-sized brand was named one of Fast Company’s most innovative companies for style. Universal Standard has partnered with brands such as J. Crew and Rodarte. As they note on their site, “We’re not done – not even close – and we promise we won’t stop until we bring fashion for all women up to a Universal Standard.”

From start to finish, ApexDrop offers an unparalleled service in campaign management. For more information, schedule a call with an ApexDrop Influencer Specialist today.

Research from the International Journal of Fashion Design shows that the average American woman now wears between a size 16 and 18. Yet, the high-end women’s fashion industry has catered almost exclusively to slender women. In response to the industry’s neglect for such a considerable demographic, Universal Standard, an online store for women’s plus-size clothing, disrupted the industry in a big way.