Premium pet food brand, I and Love and You, wanted to spread the love with pet micro-influencers. Our network of furry friends barked and meowed at the chance to participate in the company’s two trade collaboration campaigns.
By aligning with ApexDrop, I and Love and You connected with 400 pet influencers who reached a staggering 7.8 million people. The marketing strategy not only increased brand awareness, but generated heaps of adorable user-generated content.
Our ApexInfluencersTM created hundreds of new conversion opportunities for I and Love and You. What’s more, select influencers cross-promoted content on their other social media networks and personal blogs, which improved SEO, reach, and social discovery.
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I and Love and You believes that the best way to show love for your furry friends is to feed them the best food. Starting from a small pet store in Boulder, Colorado, the company has grown into a national dog and cat food brand. However, I and Love and You is still independent and employee-owned.
Their mission is simple: To help all pets live happier, healthier lives. We like to think that ApexDrop’s network of fuzzy, adorable friends has helped them get one step closer to achieving their goals. If you’re interested in what ApexDrop can do for your brand, visit our demo page to schedule a time to talk to one of our account specialists.