Foster Grant is the largest manufacturer of affordable and stylish eyewear. To increase traffic, create fresh content, and increase conversion opportunities, Foster Grant reached out to ApexDrop to connect with fashionable Instagram content creators.
By collaborating with our team, they activated 500 influencers who created an astonishing 801 posts! ApexInfluencersTM over delivered by cross-promoting products on other social profiles and personal blogs. With increased site traffic and more backlinks, search authority, social reach, and consumer discovery all saw improvement.
Foster Grant’s last four campaigns delivered an average of 194% more content than promised. ApexDrop also timed these campaigns with new product launches, which ultimately reached 10.2 million people. Moreover, this campaign saw a staggering 748,000 engagements (likes, comments, clicks, etc.).
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We were really happy with the results! Even 'better than the best!' - Shawna Hassett
Foster Grant is a global leader in eyewear, ranking number one in the U.S. for sales of sunglasses units and ranking number one in the world for readers. The company strikes an elegant balance between being fashionable yet unpretentious. They also have sky-high standards for quality, but maintain affordability for their customers.