Eco-friendly diaper brand, ABBY&FINN, connected with ApexDrop with a goal to amplify brand awareness, gain volumes of exceptional user-generated content, and bring better diapers to the world. Their partnership with ApexDrop allowed them to activate a network of vetted micro-influencers, especially those in the mommy blogger niche.
Our content creators produced an astounding 359 high-end lifestyle photos supported by authentic, contextual messaging.
ApexDrop activated 300 micro-influencers with ABBY&FINN’s baby products to boost brand awareness, create authentic user-generated content (UGC), and develop more conversion opportunities. Many influencers went above and beyond, cross-promoting content on other social media networks and personal websites which ultimately improved:
Campaign Follower Reach
Campaign Engagement Rate
Total Campaign Engagements
We definitely feel like influencer marketing through ApexDrop has been very successful for our brand. The team has been a pleasure to work with and we look forward to continuing to work together. - Amanda Little | ABBY&FINN
ABBY&FINN’s lifestyle and family-focused mommy bloggers truly captured the essence of the brand. They were each gifted a two-month subscription bundle that included their choice of diapers and wipes. There is no doubt that Mommy Bloggers are a powerhouse when it comes to user-generated content and authentic messaging.