Broaden Your Audience, Create Brand Ambassadors & Produce License-Free Content at Scale


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The Outcomes

Over six campaigns, ApexDrop activated 460 micro influencers for Russell Athletic campaigns.  They produced a whopping 1,461 pieces of license-free content where were shared via 410 posts and 106 stories with potential reach of 7.2 million followers.  

Micro influencers are known for their high engagement rates.  ApexDrop influencers and their fans engaged 368,000 times with these posts and stories.  The 5% engagement rate (average) was 317% higher than the industry average engagement rate of 1.2%(source).  

Russell Athletic gained 8,000 new followers, a 23% increase, on its Instagram page during the campaigns. 

Working with the ApexDrop Team has been a great way for us to reach a broader audience while seeding product to targeted influencers. Having an influencer strategy has allowed us to connect with true brand ambassadors and collect social content that shows a diverse, creative audience. We love to see how Russell Athletic product is captured with the influencers unique styling.                                                                                                            - Beth Adams, Russell Athletic, Brand Marketing Manager

Just The Numbers


Creators Activated






Total Followers


License Free Content


New Instagram Followers


Engagement (Ind Avg 1-2%)


Above Industry Average Engagement